Tuesday, September 15, 2009

Good Titles for SEO

Just to make sure, titles are the content in between the and tags and they appear in the blue bar at the top of your browser window. They are also the text in the links that appear in Search Engine Result Pages (SERP's). So needless to say that titles are very important in SEO. They are in fact the first thing a visitor sees, even before visiting your website.

Just having your company name in the titles of all the pages is not a good thing. Just think of it, how often do you find results in Google that show just the company name? Hardly ever, that's right!

So the question arises: "What to put in the title tags of my website?"

A strange as it may seem, it's actually very important to really think about what to put in the title tags of every individual page in your website. This is not something to think lightly about. If you do this right, you can gain a lot of new business.

Here are some simple rules to follow when writing titles for your pages:

  • Every page has to have a unique title
  • The title needs to be descriptive of the content of the page in a very literal sense
  • Try to keep titles relatively short, no more than 80 characters. Ideally around 60
  • Titles need to be attractive to visitors

Many SEO consultants will tell you to put keywords in the title, and although that's 100% correct, I don't want to say it like that. Thinking in terms of keywords has the risk you forget about your visitors and end up creating keyword filled pages without much coherence.

Make sure that the title is attractive. This means it needs to attend the most likely need of a visitor interested in that page. For example, in stead of just writing "Automatic garage doors", go for something like: "Automatic Garage Doors – Convenient and Safe".

Notice the capitalization of the first letter of each word and the added "feel good" text. (The "feel good" text also needs to be attended in content of your page of course.)

Very important, every page has to have a unique title. Don't be lazy on this! Success in SEO starts with Titles and it's a real sales tool.

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