Monday, November 9, 2009

Where Do You Get Fresh New Content ?

Where do you get new content? That is a tough question that is not always easy to answer. I am in the computer industry where there is something new happening constantly. Just when I think I have a clue about what is going on in the industry, somebody creates a new product or Microsoft changes their operating system and I am back to square one, relearning everything.

Not every industry is like that, but most industries have something new happening that is worth telling their customers about. My daughter and her husband run a recording studio, Apocalypse Cow, in the Chicagoland area. They are constantly finding new things to put on their website. Where do they get the content?

There is always something new and fun happening at the recording studio. Who is in recording this month? Have they purchased new equipment to improve the studio? What kind of music is being played? How are the bands that they record doing on the music charts? Who is new in the studio? What are the bands that have recorded previously with Apocalypse Cow doing? Are they recording new music or reworking old favorites?

How can you relate that to your industry and market? Have you hired someone new to help your customers? Tell us about it. Have you purchased new equipment or new software that will enhance your ability to service your clients and users? Tell us about it. Have you done something to make industry news, tell us about it. Some people have pets or children doing interesting things. Tell us what is interesting and keep telling us every month.


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