The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren't currently being used in your AdWords ad campaigns. The tool goes one step further by tailoring the keywords and other data (such as the amount of competition for the keyword, the suggested bid, and more) based on your language or country/territory settings.
Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren't necessarily based on your site.
The keywords are also organized by category. Click any category to expand and view its subcategories. If applicable, you'll also see the keywords organized by brand names.
Information Detail :
Terms on which you are not currently running your ads, but are highly related to your site.
Average amount of traffic a keyword receives each month from your chosen country/territory.
Degree of competitiveness for ad placement with a particular keyword, in your chosen country/territory.
Sugg. (Suggested) bid
Estimated bid amount that may place your ad in the top three spots of the page, in your chosen country/territory.
(Ad share) Percentage of time with which an ad for your website appeared for the given query. (Search share) Percentage of time which your site appeared in the first page of search results for the query. Based on your chosen country/territory.
Extracted from webpage
Page on your website that best matched the keyword suggestion.