When it comes to SEO, the easy rule of thumb is that content matters. Google, Yahoo and other search engines base their query results on website content. If there is no relevant content, high rankings are elusive. In addition, it's always good to be on top! Put your most appropriate keywords and search terms in the title, descriptions, and first few lines of your website text and content. Though, Google will penalize your website if you overload it with inappropriate keywords and hidden search terms. Also, search engine is a perfectionist about the rules. They make the rules and if you wish to enhance search engine rankings then must play by them. Here are some important guidelines:
SEO Do's
1) Make your website simple to navigate. Have an SEO plan for your web page hierarchy and ensure your links are clearly defined. 2) Form a site map so to insure fast and accurate indexing of your website's pages. 3) Come up with important and accurate keywords. Use them as link anchor text. If you have a blog as well then use them as the category titles and in your separate post titles. 4) Ensure that plain text image tags use your appropriate keywords as well. Search engines only index plain text and not keywords or text embedded in image files. 5) You should not have any broken links. 6) HTML tags should be accurate. 7) The "robots.txt" file should be regularly updated and exact and not block the Google Crawler Bot.
SEO Don'ts
1) Don't put irrelevant content on you website in order to enhance search engine rankings. It will do the opposite. All keywords and content must be relevant and add importance to the search. 2) Avoid tricks and "link schemes" designed to enhance rankings on the search engines like Google, MSN and Yahoo. They really don't work and lots of them are just a way for someone else to make money. 3) Don't include "hidden text and links". 4) Don't send automated queries. Websites should be manually submitted to search engines for the best possible results.
If you wish to enhance ranking on the search engines then with these simple guidelines you can just go ahead. SEO is not an exact science and the rules are continuously changing. Though, do's and don'ts given above will never change. There are thousands of companies which are providing effective and accurate SEO services that befit your website.
Search Engine Rankings is one such company dedicated to provide effective and suitable SEO services to increase ranking of your website. If you are looking for SEO services then contact search engine ranking for your SEO services need.
sources from goarticles
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