Fresh Content - Number 1 Key to Internet Success

Are you looking for the Holy Grail of Internet success? Would you like to know what drives the web and causes some companies to fail and others to grow exponentially each year? Why does one site get visited once and nobody ever comes back and yet others continue to be visited over and over by the same people? This article will answer that question.

What sites do you visit on a regular basis? We all have been told about a really fantastic site, a must see, we go there once, maybe twice and never return. Why don't we go back? Easy answer, nothing has changed. The second time we went there it had the same material that was there the first time.

The internet is the place we go to get information. This is why this is called the information age. Back in the 1800's it could take a year before information was disseminated across the country. Today, information is exchanged in a fraction of that time. As a web business person you are responsible to provide accurate and timely information on a recurring basis.

Do you ever go to a website like Dilbert? Scott Adams has created a fortune with his comic strip character and has made it available on the internet. You can go there everyday and see Scott Adam's latest creation. Everyday it changes and everyday you get the opportunity to laugh again at the antics of the "pointy haired boss" and his team of characters. Now, would you keep going back if Scott Adams stopped writing his comic strip? Probably not. Because it is the newness of the information that you seek.

Granted he could repackage it in different ways so you would keep going back. But did you notice, he wouldn't be keeping it the same. It would appear to be fresh new content. That is the number one key to Internet success. Keep your website growing and hopping with fresh new content.